The aim of digital marketing is very simple — allow your business to grow through online marketing and advertising strategies. These strategies revolve around digital technologies, from search engine optimization to content marketing and more.
To show how important marketing in the digital world is, have a look at these stats!
- There are 67,000 searches on Google every second
- Out of all the traffic from global ecommerce, 39% comes from search
- Going online? 93% of the time it begins with a search engine
- If you’re pushing paid ads, almost 80% of users ignore them in search results
- By 2020, 50% of all searches will be via voice
- Mobile first! 58% of searches are done through your phone
- 97% of page-one results include at least one image on their pages
- 46% of all Google searches are local
Your content is often the first intro a (future) customer will get with your brand. It’s the life force of digital marketing these days. Every company is an information company first; with your product coming second. In this day & age, content is the tool which enables marketers to connect, build, and interact with your sites visitors every step along the way.
“Google only loves you when everyone else loves you first.” – Wendy Piersall
But wait, what is SEO? SEO (Search Engine Optimization) is a grouping of techniques, strategies and tactics which when used together, increase the amount of visitors to a website. The goal is to rank high (placed 1,2,3 on the first page of Google) for the keywords you’d like to be known for. These are listed in the search results page of a search engine (SERP); the favorites being Google, Bing, Yahoo.
SEO only works when you use the current best practices. When you do this, Google and other search engines will increase your website’s ranking, leading to an increase in traffic and, in turn, conversions.
“The best place to hide a dead body is the second page of Google search.” – Anon
SEO Increases Traffic! When you provide useful and in depth content, you’re telling Google that you want to be known as an authority on the subject. That you want to help people who are searching for the answers. Google sees this and rewards authentic information by ranking the pages higher. This increased exposure means more visitors to your pages. Marketing (in general) has told us one important thing… get your content in front of as many eyeballs as you can.
With SEO and Content Marketing, the results are low cost and long lasting (in Comparison to Adwords and PPC). But what’s even better is that your content can get more popular with age, almost like a fine wine.
Some of the immediate reasons to start are:
- You will see a definite increase in visitors traffic
- People trust Google right? In return you get higher brand credibility
- Better ROI (Return on Investment) over normal ads
- Your competition is doing it
- It’s a way to push your business up to the next level
- There are over 250 million websites, so using SEO techniques will make you stand out
We love what we do.
Our SEO focus is holistic and specialized. With attention to backlinking and content, we are able to see the full picture.
Big or small, we’ve worked with them all and our breadth spans across a plethora of industries. We value personalization and deliver on the needs of any business.
Our prices offer value for money. We give you exactly what you need at a price affordable to businesses of all shapes and sizes. There are plans to suit all types.
We grow alongside you and your business. We invest our time and skill to scale as your business grows to adapt to changing needs and strategy.
"After Kadima worked on our strategy, we saw our growth increase by 30% online. This was only in the first month, while we expected it to take longer. From this we realized the importance of building a community, engaging with them and growing with them along our journey"
"It is such a relief knowing that whenever I need to write an article / blog, I have a trusted partner who I can turn to. Kadima's content services are of a very high quality - they're efficient, professional and their work always over exceeds my expectations"
"I'm so glad to have found such a passionate company, which puts their clients values at the top of the list. Their attention to detail is a quality that's rare in this industry, and feels like a breathe of fresh air"