WHAT IS DIGITAL MARKETING & SEO

The aim of digital marketing is very simple — allow your business to grow through online marketing and advertising strategies. These strategies revolve around digital technologies, from search engine optimization to content marketing and more.

To show how important marketing in the digital world is, have a look at these stats!

  • There are 67,000 searches on Google every second
  • Out of all the traffic from global ecommerce, 39% comes from search
  • Going online? 93% of the time it begins with a search engine
  • If you’re pushing paid ads, almost 80% of users ignore them in search results
  • By 2020, 50% of all searches will be via voice
  • Mobile first! 58% of searches are done through your phone
  • 97% of page-one results include at least one image on their pages
  • 46% of all Google searches are local

Your content is often the first intro a (future) customer will get with your brand. It’s the life force of digital marketing these days. Every company is an information company first; with your product coming second. In this day & age, content is the tool which enables marketers to connect, build, and interact with your sites visitors every step along the way.

“Google only loves you when everyone else loves you first.” – Wendy Piersall

But wait, what is SEO? SEO (Search Engine Optimization) is a grouping of techniques, strategies and tactics which when used together, increase the amount of visitors to a website. The goal is to rank high (placed 1,2,3 on the first page of Google) for the keywords you’d like to be known for. These are listed in the search results page of a search engine (SERP); the favorites being Google, Bing, Yahoo.

SEO only works when you use the current best practices. When you do this, Google and other search engines will increase your website’s ranking, leading to an increase in traffic and, in turn, conversions.

“The best place to hide a dead body is the second page of Google search.” – Anon

SEO Increases Traffic! When you provide useful and in depth content, you’re telling Google that you want to be known as an authority on the subject. That you want to help people who are searching for the answers. Google sees this and rewards authentic information by ranking the pages higher. This increased exposure means more visitors to your pages. Marketing (in general) has told us one important thing… get your content in front of as many eyeballs as you can.

With SEO and Content Marketing, the results are low cost and long lasting (in Comparison to Adwords and PPC). But what’s even better is that your content can get more popular with age, almost like a fine wine.

Some of the immediate reasons to start are:

  • You will see a definite increase in visitors traffic
  • People trust Google right? In return you get higher brand credibility
  • Better ROI (Return on Investment) over normal ads
  • Your competition is doing it
  • It’s a way to push your business up to the next level
  • There are over 250 million websites, so using SEO techniques will make you stand out

WHAT WE DO

WEBSITE AUDIT

Our strategy begins with identifying your website attributes for quick and simple increases in traffic. Through a website audit we identify your site characteristics such as the easy wins keywords, maximize their use, and add white-hat-links for optimized search engine compatibility.

CONTENT CREATION

We make your house a home. An effective SEO strategy recognizes the emphasis Google now places on content. Our team of writers makes sure your website boasts quality content that attracts and excites your customers. Showing others that your page leads the industry standard with substance.

KEYWORD RESEARCH

We find what works. Using advanced research (Competitive Gap Analysis) we highlight the keywords that propel your market. By identifying valuable keywords that are high volume and low competition, we can then target buyers with well-researched and written content.

(BACK)LINK BUILDING

Teamwork! One of the top factors in moving up the ranks is getting off-site links to your site. We work closely with high-authority websites in your field and personally collaborate with them to create links that will drive traffic to your site and up your rankings. This ‘web’ of popularity will give you the edge.

ON-SITE OPTIMIZATION

Using our research, we revamp your site to optimize its reach and impact. We write new tags (title, image alt), meta’s, and h1s to maximize what your page structure has to offer, reinvigorating
it to stand strong amongst
your toughest competition.

ANALYTICS TRACKING

Rome wasn’t built in a day, and we are here for the long game. We continuously track how your website is ranking and how keywords are changing. Using indicators such as traffic flow and conversions, we take the data to optimize your campaigns and keep the progress increasing, month after month.

WHY WORK WITH US

SPECIALIZED

SPECIALIZED

We love what we do.
Our SEO focus is holistic and specialized. With attention to backlinking and content, we are able to see the full picture.

FLEXIBLE

FLEXIBLE

Big or small, we’ve worked with them all and our breadth spans across a plethora of industries. We value personalization and deliver on the needs of any business.

AFFORDABLE

AFFORDABLE

Our prices offer value for money. We give you exactly what you need at a price affordable to businesses of all shapes and sizes. There are plans to suit all types.

SCALABLE

SCALABLE

We grow alongside you and your business. We invest our time and skill to scale as your business grows to adapt to changing needs and strategy.

WHAT THEY SAY

SOME OF OUR CLIENTS